When introducing our designs to new people we oftentimes encounter a particular reaction which points to an epidemic of the mind that pervades so many aspects of our modern life.  This reaction can be simply described as a fear of unusuality, or put another way, fear of the unknown.  

Our whole society operates on a constructed spectrum of ever expanding assumptions, agreements, expectations, laws, rules and regulations, which rarely have any basis on natural law.  These collective belief systems underpin the very fabric of human interaction and exchange, and in essence exist only as a delusionary projection of safety and stability.

One of the most effective and insidious ways that society seeks to maintain this delusion, apart from mindless adherence to the rule of law, is by having people regulate themselves and each other, through the state and action of ‘usuality’.  

What is usual tends to be considered safe; it is common, normal, ordinary, habitual, typical, regular and ultimately, acceptable to the majority.  People who act and express what is considered usual tend to be held in higher regard and standing than those who feel the calling for something new, different and in many cases dangerous (to the status quo).  Society supports usuality in a matrix context.

However, what is not generally considered or opened to, is the creative power of unusuality.  Doing, creating or expressing that which is considered unusual is a true gift to the world, as it invites new possibilities of being, and new movements of the mind; both of which are pathways to greater success, happiness, freedom and joy.

We know that our designs are unusual.  They look beautifully unusual, they feel wonderfully unusual and the clients and occupants themselves soon become a little more unusual.  They, and their spaces, slowly relax into a more natural state, and begin to reflect and feel more of what is real and true.  They quietly open themselves and their worlds to a whole new state of presence, and begin to accept and express their fullest potential.  They dare to face down the spectre of usuality, and circumnavigate its traps and pitfalls masquerading as good and realistic ‘advice’, and instead, summon the courage to be unusual, to dance with danger, to romance the unknown, and to ultimately set themselves free.

Those rare builders and developers who did risk their state of usuality, and actually engaged in the process of procuring one of these spaces had their lives changed irrevocably.  Their initial nervousness and trepidation, which were only the imprints of fear, soon gave way to delight, as they engaged in the creative process that these buildings require in order to become real.  Their minds were pushed into new ways of perceiving and imagining, their hands and tools tasked with ‘unusual’ ways of being used, and their sense of enjoyment and fulfilment expanded to the point of repletion.  They all spoke of the positive evolution that these designs invited in them, and also of their sadness when the projects ended.  For these brave souls there was no turning back; and no easy return to usuality.  But it was worth it, and continues to be, as they dedicate themselves to the pursuit and expression of unusuality.  

So if you find yourself in a position where you wish to see your dream become real, but have ‘fears’ that it will be impossible, for whatever combination of reasons, remember that there are an increasing number of unusual people out there who are ready to do the seemingly impossible.  Nice to meet you.

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